The Ultimate Guide to Pinterest for Salons and Stylists

What is Pinterest? Launched in March of 2010, Pinterest has quickly become an important social media community that is not surprisingly dominated by women. It’s a pin-board style photo sharing network that is made boards (where you pick a theme like “my favorite hair care products”), and images that have either been uploaded by the
- Published in Guides
Why Salons and Stylists Should Avoid Using Groupon

Groupon, LivingSocial and Google Offers are sites that just about all salons and stylists should be familiar with. During their peak, people used to happily, no ecstatically wait for the next Groupon email to arrive so they can get a deal on some Mexican Tapas for two at the local eatery. Unfortunately, the endless number
- Published in Business, Salon Marketing
How to Market a New Salon on a Budget

Hair Salon Marketing on a Budget Thanks to technology, I feel that salon owners have gotten away from some of the basics of running a successful business. We’ve begun to rely too heavily on reactive marketing techniques vs. going out and doing what we do best; talking to people. Do you remember the days where
- Published in Business, Salon Marketing